Caroline Gadd | SEO & Digital Marketing Consultant

I’m an educated digital marketer with a creative & entrepreneurial mindset entrepreneurial. 

I have a lot of experience within marketing and PR focusing on Digital & Growth. 

 

  • Digital Market research: Search behaviour, search trends, target audience behavior, device behaviour ( Organic)
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  • Strategic digital growth  plan:  Goals, KPI’s, ideas, channels, posting schedule, time frame, responsibilities  per department and country.
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  • Assessment of existing online content: Go through and analyse existing  content, optimise current material (SEO elements) consolidate (merge competing content)
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  • Concept and ideation: Decide on concept and ideation together with the team, that is SEO friendly and works good with amplification on ALL the channels.
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  • Implementation and technical check:  set up tracking for analysis and reporting for SEO, SEM, Content and all the Social Media.
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  • Distribution: Audience & algorithm, publishers/hook, social media, collaboration to get relevant external links
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  • Amplification: Get influencers and ambassadors to link, wright in social media, get right long-term collaboration to get relevant external links
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  • Paid: Ads, display, Remarketing, custom banners, channels, formats, message in relation to target group, reach your target group

  • Analysis and reporting: Analyse performance, reporting, insights and learnings, follow-up with departements.